Often times people will have a website built and think to themselves, “”I’m going to make a lot of money!” Unfortunately, that is often times not the case. You cannot build it and expect them to come. Websites are awesome for marketing any kind of business. Large or Small but the problem is, potential customers have to find your site first. If your site lacks traffic, you are not doing the following things.
SEO (Search Engine Optimization)
Take a moment and think of search engines like phone books. People use them to find what they are looking for. Your website needs to be optimized for specific keywords to be listed in the top search engines. Most consumer will only search the first page for products and services and getting on that first page can be a real challenge. However, if you choose the right keyword with the least competition, you can get your website on the first page. This means automatic incoming traffic to your website.
PPC (Pay Per Click)
If you are not already using a pay-per-click campaign. Setting one up can be quite confusing and tedious. We can help. This way, if you are having a hard time getting listed on the first page of search engines, you can pay your way onto the first page. Major companies use social media networks to buy clicks that usually send users to a landing page. Landing pages allow site owners to market a specific discount, service or item for the users email address. The site owner will later use that email to send out newsletters and other promotions to try and get the user to buy something from their website.
Have you included social media links and share buttons on your website? If not, you should. Social media is an effective way to get visitors to your website. Social networks are in real-time. When you post a link on a social network the clicks you receive from that link is almost instantaneously. Work on growing your social networks and create and audience that you can market to throughout the day.
You don’t have any interesting content on your website and you aren’t blogging. In today’s world information is what most people are searching for. How to this and what is that. Start blogging on your website now. If you do not have a blog, you are behind. If you are having trouble figuring out what to write about, think of what your site visitors may want to know. Don’t simply blog about your business or what you’re doing. Choose topics that your visitors can benefit from. For instance if you sell cars, make a blog about car care. What can your visitors do to keep their cars in tip top shape? Those are the types of things your readers want to know.
Even if you are an internet based business, don’t neglect to use conventional advertising. On your business cards, add your website URL and social media handles. Use branded hash tags on promotional t-shirts and coffee mugs that you give away. These advertising methods still work.